Sign Up Sign In
It’s no trick: Bernal’s hottest ticket is this perennially sold-out magic show

It’s no trick: Bernal’s hottest ticket is this perennially sold-out magic show

‘Homegrown and hand-built,’ The Magic Patio materialized out of a backyard popup.
Curator's Note

Mission Local has a great profile of Andrew Evans, the San Francisco magician behind The Magic Patio. What began as backyard shows on his apartment deck is now a 50-seat theater that sells out three shows a week, and he’s never spent a cent on advertising. The piece digs into how Andrew built the place by hand, why his interactive show has become a word-of-mouth hit, and why he names magic designer Jim Steinmeyer as his biggest influence. If you’ve ever dreamed of a room of your own, or wondered how to build an audience without a marketing budget, this one’s for you. Want more? Deni Ellis Béchard wrote a 2019 profile of Andrew for Stanford Magazine that traces his path from design school to the Magic Patio. Andrew’s a fascinating guy, and his story is well worth a look.

Mission Local
missionlocal.org

Magician Andrew Evans likes to use two words in particular — “homegrown” and “hand-built” — to describe his insanely popular, yet still under-the-radar, speakeasy of tricks, The Magic Patio at 3264 Mission St.

The show did, in fact, grow out of his home: He began performing on the back deck of his Mission Street apartment in 2014.

The stage, built in his backyard, was oriented so that “the rest of the building could come up to their balconies and watch the show, like unofficial box seats,” he recalled.

That era of The Magic Patio is honored in artwork by Kelly Schmutte that graces the cover of the programs and adorns the entryway of the current location.

Today Evans is selling out three shows a week, often weeks in advance. He recently added a family matinee to the mix. The designer-turned-magician calls The Magic Patio “San Francisco’s best-kept secret.” He’s never spent a cent on advertising, and has had little news coverage in the decade-plus of operation, but that hasn’t stopped his success.

“The whole thing almost accidentally took on a life of its own,” he said. “It went from being one weekend a summer to one weekend a month, then to an every-other-weekend kind of thing.”

Read Full Story at Mission Local Website
Curated by Hattie Linka

Responses

Your email address will not be published. Required fields are marked *